The Cradle + HubSpot integration adds a range of properties to your HubSpot instance to allow you to run all sorts of automation.
This is the part where Cradle and HubSpot really begin to leverage the power that they have together. As you’re well aware, HubSpot is built to enable a huge amount of marketing and customer-centric automation, from nurture campaigns for a top of the pipeline subscriber through to follow up emails and phone calls for those opportunities that are about to close.
To give you the tools you need as an administrator of your company’s data and toolbox, Cradle has created two properties specifically to drive automation within HubSpot.
Details of Last Cradle Call
This field has been created to help you initiate and monitor automation and workflows at the end of each phone call. It is only modified by the API however under some circumstances, you may want to clear it using a workflow. Don't manually modify this property or the contents of the property.
What does it contain? This field is updated at the end of each phone call at the same time as an engagement is posted. Posting the same information for the engagement into this property allows a lot of flexibility and power that you can’t get from engagements alone.
User that created this contact from within Cradle
This field is only populated when a new contact is created in HubSpot through the Cradle app. The email address of the user who created the contact will be added to this field. You can then use this field to create lists of contacts created through Cradle, the number of contacts created by certain team members, and to trigger workflows on newly created contacts.
Do not manually alter the contents of this property.
Cradle Call Statuses
The history of these properties are kept by HubSpot, so you can look back in time and across merged contacts if you need to find something.
See this article for some examples of how to use this information to start streamlining your processes and getting more work done in less time.